JAGSONS
Marketing and Communications Services
Meeting your diversity needs and extending your reach is our priority.
Marketing and Communications Services
Once you decide to contact us for a consultation, we will arrange a meeting at your earliest convenience. We will then establish your marketing needs and develop a plan of action.
Most campaign strategies require market research to ascertain the position of the business and to identify short and long term marketing objectives
In a new market it's crucial to examine how your products or services are perceived. With Jagsons you gain an immediate advantage over your competitor
Advertising
We manage your entire campaign overseeing the whole creative process. We research all applicable media, negotiate and purchase media space. Produce copy, photography and graphic design, submitting the finished advertising for print or broadcasting as well as evaluating the success of the whole campaign.
Brand identity
Your brand is at the heart of your business; it is a pledge you make to customers, which extends across products, services and organisational values. A strong brand can sustain a business through challenging times. At Jagsons we revitalise your brand strategy unlocking the full potential of your business.
Public Relations
PR is important . Consumers understand advertising is designed to draw their attention. However PR can be as subtle as a newspaper article or as a headline grabbing as a publicity stunt . Jagsons can deliver a cross media effective exercise within your budget range that makes a positive impact on your bottom-line.
Market Research
Research is critical to your organisational development. It can reveal surprising facts about how your products and services are perceived . We oversee the full process which includes recruitment, execution, reporting and evaluation of data. With thorough methodologies including focus groups, 1 to 1 interviews, street interviews and onlinesurveys.
Consultation in the Community
We specialise in equality and diversity issues and have an extensive database of community groups and specialist organisations across Scotland. We have the expertise to overcome communication barriers such as language and sensory impairment to present you with a clear and accurate and valuable reporting.
Photography and Design
Many corporate brochures and publicity materials use stock photographs although convenient it can weaken the impact of the message. At Jagsons we provide you authentic images: which we arrange and shoot e.g. an elderly group at a community centre or several ethnic minority women in an office environment. We specialise in images that are reflective of today’s diverse communities. A realistic photograph can add great authenticity and credibility to your marketing material.
We provide:
Posters, leaflets, fact sheets, case studies and publicity material for exhibitions
Event Management
Jagsons are experts in delivering events on equality and diversity issues; however we can apply our skills and resources to any subject! We can manage the whole event or provide an advisor to make sure everything goes as planned. We will advise you on putting together a valuable and relevant agenda, invitation and guest list, Help identify speakers with specialist knowledge. Our expertise helps us provide specialist catering for faith groups or dietary requirements. Our PR and marketing services handle all photography and pre and post event publicity. And our extensive experience and expertise extends to Workshops, Seminars, Exhibitions, Award Ceremonies and Product launches.
Training Services
Equality & Diversity Awareness
Achieving cultural competency and community engagement
Equality in the workplace and service delivery
Equality policies, design and development
Cultural Awareness in the Workplace
Jagsons design and deliver a range of tailor-made bespoke Equality & Diversity training programmes specifically to match the requirements of your organisation.
We provide all courses in-house and at the following levels:
Basic
Intermediate
Senior Management/Director level
Please contact us in confidence to discuss your specific training needs.
